Ente Mostra Vini - Enoteca Italiana is a National Institution established by Presidential Decree n. 296 in 1950, and located in Siena. It's main aim is to promote, both at a national and international level, high quality Italian wine. Since 1996 the role and the institutional functions of the Enoteca have expanded. The new legal regulation for the Ente Mostra Vini - Enoteca Italiana, is that of being an instrument for protecting and highlighting the value of Italian wine and also that of the traditional agroalimentary products

The Enoteca Italiana is located in the bastions that overlook the Fortezza Medicea from north to east. The fortress is an immense structure and was built in 1561.

Today, it is within this splendid example of military architecture that one can find an unique selection of more than 1,000 wines of 520 member producers from all Italy exhibited in its cellars. Since 1950 there have been many developments in the field of Italian quality wines, which of course have been reflected by the wines displayed on the shelves in the chambers of Enoteca Italiana. Only the best wines are being permitted, due to the fact they have to pass a classification of recognition before being admitted into the Enoteca. The elimination of some wines and the addition of others, have served as documentation of all that has happened in the territory, also at a managerial level, on the wine producing estates throughout the entire country.

The Ente Mostra Vini - Enoteca Italiana primary functions are:

1. To transmit the cultural wealth that has been obtained by the world of wine and of the traditional agroalimentary products. It is through the rediscovery of tradition and origin, that the Mediterranean diet has become the most popular and favourite.
2. To increase in Italy and abroad the sales of the Doc, Docg and Igt wines, promoting the product with its territory of origin.
3. To teach the consumer how to choose, by orientating themselves in the world of original, traditional products: Thus educating the consumer to discover and rediscover tastes and smells.
4. To provide the information on the EEC laws and Italian regulations which concern promotions, production, commercialisation especially that of wine and agroalimentary products.
5. To stimulate the productive sector to produce higher and better quality wine , so as to constantly satisfy the attentive and demanding experts.
6. To promote the productive side through the territorial front, that not only are rich in the world of wine, but also possess an incredible artistic and cultural wealth.




Services and activities:

At the Enoteca:

7. Informational activities brought together by organising mini tasting courses, not only on denominations of wine but also on olive oil.
8. Seminars and conferences on wine and agroalimentary products.
9. Guided wine tastings on Regional Docg; Doc and Igt wines, which are aimed for groups of operators, journalists (both Italian and foreign) and also for pre-booked groups of tourists.
10. Organisation of conferences and ‘day studies’ on the major themes and points in this sector at a national and international level, thus developing an important role on the organisational front; being able to reflect and compare the local territories and soils and a national level

- Wine shop: The Enoteca Italiana not only conserves the best wines of Italy, but also sells them. To its thousand of visitors, the Enoteca offers the possibility to acquire knowledge of wine that can transform them into informed consumers in the wine market, capable of evaluating the significance of wine culture

In Italy and abroad:

11. Planning stage and logistic organisation to put together and run exhibitions
12. Planning stage and logistic organisation of the operative running front for seminars
13. Planning stage and realisation of the promotional events, emphasising on the value of the area
14. The co-ordination, progress and developments of communications concerning the major sectors in Italy and abroad
15. Organising activities and providing support to the commercialisation of Italian wine in new markets
16. Assistance on the promotional and commercial front from the producers abroad

Since 1986 the Enoteca Italiana with the collaboration and funds from Ministry of Agriculture began to extend its role and functions abroad by participating and attending the main fairs, exhibition and conferences. In this sector the initiative have continued to grow, allowing to attend and organise over 200 initiatives all over the world.

 [More informations:  http://www.enoteca-italiana.it ]
 [link: The Human Brain Conference 2002, Sponsors  http://www.thehumanbrain.org ]